work/northlight/
Northlight
Identity and site for a festival of northern light.
The brief
A three-night festival above the Arctic Circle asked for an identity that could never be pinned to a single image — because its subject never holds still. The aurora was the brief. The deadline was the equinox.
What we did
- A generative identity: aurora gradients as parameters, not assets
- A fixed wordmark that holds its ground while the light moves
- A site sky rendered live from real solar-wind data
- A motion toolkit the festival’s own team can drive
Where it landed
3nights, all sold out
41%visitors from abroad
0renders that repeat
No two posters, tickets or frames are identical. Like the sky it announces, the identity performs — it doesn’t repeat.
